Note: This advice is provided by the CAP Executive about non-broadcast marketing. It generally does not represent legal services. It generally does not bind CAP, CAP advisory panels or the Advertising guidelines Authority.
The past few years have observed a proliferation of online dating internet sites, and inevitably there has been an amount of complaints towards the ASA about marketing of these services. Below weвЂ™ve highlighted some key dilemmas to remember whenever marketing online dating services.
Individuals are frequently looking for those who share their views and values; advertisers must not make the most of this by implying that websites are merely available to certain teams or people that have specific passions if they’re maybe perhaps not.
As an example, a site that is dating provided the impression it had been for Catholic individuals trying to satisfy other people with similar faith, whenever in fact it had been available to other users also, had been discovered to be misleading (Inch by Inch Ltd, 13 August 2014). (more…)